For years, restaurants have relied on third-party delivery apps to facilitate home deliveries. While convenient, these platforms often charge high commission fees, sometimes as much as 30% per order. These fees can significantly eat into a restaurant’s profits. Fortunately, there’s a smarter way for restaurants to take control of their deliveries while maximizing revenue: creating a commission-free ordering system through a dedicated website. Let’s dive into how this restaurant delivery app alternative works and its benefits and challenges.
The Advantages of a Commission-Free Website
Creating a website for direct orders offers several key benefits:
- Increased Net Income: When customers place orders directly through your website, your restaurant’s net income increases by up to 40% compared to orders placed via third-party apps. This is because you’re no longer paying hefty commissions.
- Lower Costs for Customers: Ordering directly from a restaurant’s website is generally 15% cheaper for customers. This cost-saving incentive can encourage customers to bypass delivery apps and choose your direct service instead.
- Customizable Options: A website can include options for home delivery, takeaway, or even dine-in reservations. This flexibility enhances the customer experience and streamlines operations.
The Role of a Private Delivery System
Setting up your private delivery system is a key component of this strategy. However, it’s essential to understand the logistics and feasibility:
- The Good News: If your restaurant has a high volume of daily orders, hiring a courier becomes profitable. Couriers earn their income directly from delivery fees paid by customers, meaning no additional salary costs for your business.
- The Challenge: For restaurants with low daily order volumes, couriers may struggle to earn enough, making the system unsustainable. In such cases, hiring a courier may not be worthwhile.
A Hybrid Solution
If your restaurant is already listed on delivery apps, there’s a strategic workaround: assign your private couriers to handle both website and delivery app orders. This ensures your couriers have a steady flow of deliveries, making the system more viable while reducing your dependency on app-based logistics. This hybrid approach positions your system as a strong restaurant delivery app alternative.
Spreading the Word
One of the biggest challenges of switching to a private delivery system is raising awareness among customers. Highlight the cost-saving benefits to your customers—ordering directly from your website saves them money while supporting your business.
Promoting this option effectively can be done through:
- Social media campaigns
- In-store signage
- Email newsletters
- Flyers included with each order
To learn more about marketing for restaurants and other food outlets, check out our article.
If you need help implementing some of the marketing strategies, learn more about our services
How to Set Up a Commission-Free Ordering System
Transitioning to a private delivery system may sound complex, but with the right tools and guidance, it can be seamless. Here’s how Liber Eats can help:
- Menu Integration: We’ll digitize your menu and make it accessible through your website.
- Order Management Hardware: We provide the hardware needed to receive and print orders for your kitchen and couriers, ensuring a smooth workflow.
- User-Friendly Design: Your website will be designed with an intuitive interface to make ordering simple and enjoyable for customers.
- Delivery, Takeaway, and Dine-In Options: Your website will support multiple ordering methods, giving customers flexibility while boosting your business’s efficiency.
Take Control of Your Restaurant’s Future
By investing in a commission-free ordering system, you’re not just cutting costs; you’re also creating a more sustainable and profitable future for your restaurant. At Liber Eats, we specialize in helping restaurants build their digital presence, integrating software and hardware for seamless order management, and empowering you to retain more of your hard-earned revenue.
Ready to say goodbye to delivery app fees? Contact us today to learn how we can help your restaurant thrive in a competitive market.
